Today’s job market and business markets are more competitive than ever. In order to succeed, you’ll need to set yourself apart with a good personal branding strategy.

1. How To Develop A Unique Brand Personality Assessment
2. How To Develop A Unique Brand Personality Type
3. How To Write A Brand Personality Statement
4. How To Develop A Unique Brand Personality Disorder
5. How To Develop A Unique Brand Personality Characteristics

Every brand should reflect individual personality traits to humanise it, making it easier for customers to relate to them. Brand messaging in marketing communicates in a personal voice to establish. You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be. In the pre-internet days, your personal brand was really just your business card. After you have taken the time to develop a strong and unique personality for your brand, the next step is to use it whenever and wherever possible. Consistency is one of the keys of strong branding, so it’s essential to use your brand personality in all of your marketing. Brand Personality and Your Website. Five key dimensions of brand personality include Brand Competence, Brand Sincerity, Brand Excitement, Brand Sophistication, and Brand Toughness. Many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand storytelling process. When you work to develop a unique and memorable brand identity in 2020, you should be consistent. While this does take a lot of work, it is worth it. This is because your customers will potentially start to recognize your products, and what you stand for.

And one of the first things you need to do when creating your personal brand is establish a powerful personal branding statement. This short statement will be the foundation of all of your branding efforts moving forward, so it’s important to get it right.

In this article, we’ll look at tips for creating a unique personal branding statement, and 10 of the best personal brand statement examples to inspire you.

Let’s get started…

What is a Personal Brand Statement?

A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. It’s essentially your unique selling proposition, the thing you do better than any of your competitors. Think of it as your slogan. The best personal branding statements are catchy, memorable, and attention-grabbing.

It’s worth creating a personal branding statement whether you’re a job seeker, freelancer, or entrepreneur. Anyone looking to network and stand out can benefit from having a great personal brand statement.

Coming up with the perfect statement is tricky, though…

It needs to be short while also conveying the value you provide to employers, clients, or customers. It should also have a certain level of intrigue that makes people want to learn more about you.

Your personal brand statement is the first thing people will associate with you, so take your time and come up with something you’re completely happy with.

So just what should a personal brand statement look like? It really depends on you and your personality, but below are some sample personal brand statements to consider.

Let’s say you’re a digital marketer. Your personal branding statement could be:

I develop powerful digital marketing strategies that help businesses find new customers.

Or if you’re a real estate agent you could say something like:

I can help you find your dream home for the price you want.

An effective personal brand statement is short and to the point, so choose your words carefully. Utilize words that evoke emotion and hone in on the one benefit you provide that people will be most interested in.

Don’t worry if you’re still not sure how to go about creating your personal branding statement. In the next section, we’re going to look at the best personal branding statement examples from around the web.

Creating a Personal Branding Statement: 10 Best Examples

It can be difficult to imagine what the ideal statement should look like on your own, so we’ve assembled some best personal brand statement examples from multiple categories. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective.

Use the personal branding statement examples below for inspiration when coming up with your own.

1. “I help thought leaders write great books in just 90 days. 300 satisfied clients so far.”

– Mindy Gibbins-Klein

This personal brand statement follows a classic formula: “I help ___ do ___”.

The first blank is your ideal type of customer or employer.

Then, the second blank is the result you help them achieve. This can be their desired result/outcome of working with you, the main problem they need solved, etc.

We consider this basic “I help ___ do ___” formula as the go-to option for most job seekers, freelancers, consultants and coaches.

This person then added a unique touch to their personal brand statement by including some social proof, where they said, “300 satisfied clients so far.”

Mentioning that you’ve helped many clients/companies succeed in the past is a great way of showing you’ll be able to help the next customer, too.

This next personal branding statement example uses the same general formula, so don’t worry if you don’t quite “get it” yet.

Here it is:

2. “I help manufacturing organizations improve their processes to reduce waste and grow profits.”

– Kent Blumberg

While this might appear a bit different than the first personal branding statement example we looked at, it’s also based on the, “I help ___ do ___” format.

(You could re-organize this to follow that formula word-for-word and say: “I help manufacturing organizations energize, focus and align their operations….”)

This personal branding statement does a great job of being specific in terms of the target customer, and result they’ll get by working with this person.

If you’re going to use this layout/formula for creating your own personal branding statement, you want to be narrow and focused, just like this example is.

So what type of employer or client can you help most? Large corporations? Growth-stage companies? E-commerce companies? That’s the type of phrase you want to use. In the example above, the target client is “manufacturing organizations.”

Then, the outcome/result of working with this person is also crystal-clear in this example: faster processing, less waste, and more profits.

Now let’s move on to some personal brand statement examples that get a bit more creative…

3. “Let’s build job free income.”

– Nick Loper

Wouldn’t you like to have an income without having a job? Of course you would. That’s why Nick Loper’s personal branding statement is so effective.

Nick’s blog Side Hustle Nation discusses all the different ways entrepreneurs can build their own business and eventually escape the corporate grind. By using a term like “job-free income” he really zeroes in on exactly what his audience is looking to achieve, allowing him to immediately get their attention.

We love using the word “Let’s” because it shows that you’ll be partnering and working toward a common goal. At the time of writing this article, our own headline on our homepage uses this idea and says, “Let’s find your dream job”.

4. “Do you want more traffic?”

– Neil Patel

Ok, so this is more of a question than a statement. But every business and website wants more traffic, and Neil Patel has the knowledge and know-how to make it happen.

Neil is one of the world’s leading online marketers who is world-renowned for his SEO and traffic creation prowess. His personal branding statement is extremely simple, but it works because he has the reputation to back up his claim that he can, in fact, get you more traffic. Using a question is also a way to spark intrigue and curiosity.

There are no rules you must follow when creating a personal branding statement. It’s okay to think outside the box and ask a question or do something differently than the competition.

5. “Move well, eat well, think well.”

– Adam Cobb

This personal brand statement is another example of how you don’t always have to be overly sophisticated or clever. Sometimes simple is best.

Adam Cobb is a fitness and nutrition coach who aims to help improve lives through exercise, healthy eating, and spiritual awareness. So, his personal branding statement perfectly sums up exactly what he’s all about and how he can help you. If you can concisely describe exactly what you can do for people you’re sure to come up with a powerful personal branding statement.

Note that you could also adapt this to fit the go-to formula we looked at earlier: I help ___ do ___.

Here’s how it’d look: “I help people move well, eat well, and think well.”

Or you could even make it better-targeted and more narrow (as mentioned, it’s good to be specific/precise about who you can help). Here’s an example of how this personal brand statement could be narrowed further: “I help busy professionals move well, eat well, and think well.”

6. “Helping you build a big brand with your small business.”

– Kate Toon

Do you have a niche are a particular clientele that you service? Consider working that into your personal branding statement, like Kate Toon has done here.

Kate is a copywriter who specializes in helping small businesses reach a wider audience. She could have focused on her expert copywriting skills or her knowledge of SEO (search engine optimization). Instead, she speaks right to her target audience and tells them exactly how she can help them. Remember, it’s not always about what you can do, but also who you can do it for.

7. “Achieve social media mastery.”

– Mari Smith

Do you want to be great at something? Or do you want to be a master? Sometimes, it’s all about finding the right words in order to really make an impact.

Mari Smith rose to prominence as one of the leading authorities on social media marketing. She now provides expert training and consulting services to some of the world’s leading businesses. Mari could have promised to help people become a social media “expert,” “professional,” or “whiz.” But by saying she’ll help you achieve mastery of the subject she really sets herself apart from her peers.

8. “Create less content. (It’ll be fine! I promise!)”

– Brittany Berger

Sometimes by subverting expectations, you can really grab people’s attention. This personal brand statement is an excellent example of that.

Brittany Berger is a leading content marketer that uses a slightly different angle to get clients. She promotes actually creating less content, and instead focuses more on effectively using content to gain traffic. Wouldn’t you love to get better results with less effort? That’s exactly what Brittany promises. Adding “It’ll be fine! I promise!” also infuses a bit of personality into her statement, which helps improve its effectiveness.

9. “It’s time to unleash your epicness.”

– Felicia Hatcher

These days people want everything to be epic. So why can’t you be epic too?

Felicia Hatcher’s motivation speeches are legendary. As a former “C” student who secured $130,000 in free money for college, she helps show people how anyone can find success.

Her personal brand statement is another great example of how choosing your words carefully can make a huge difference in its effectiveness. “Epicness” may not be a real word, but it tells you right away that Felicia is going to teach you things that no one else will, and probably have high-energy and enthusiasm for what she does.

10. “Be a unicorn in a sea of donkeys.”

– Larry Kim

If you’re ever unsure about what approach you should take with your statement, go for something completely unique and different to set yourself apart.

Larry Kim is a search marketing expert, and the founder of Wordstream and Mobile Monkey. His personal brand statement, “Be a unicorn in a sea of donkeys,” is completely different than anything used by his peers, and yet it perfectly conveys his message. Don’t follow the masses. Be different. Be special. This personal brand statement example is wildly creative and yet perfectly understandable.

Now It’s Your Turn

You’ve seen 10 of the best personal brand statement examples from real people and businesses. Now it’s your turn to create one for yourself. Consider your personality, what’s important to you, and the value you can offer and come up with something that’s uniquely you.

Before I go into brand identity, I would like to clarify between a logo and a brand.

In essence, a logo by itself is a graphic element that represents the brand. It is the visual shortcut to the trademark of the brand. A brand on the other hand is a combination of all tangible and intangible aspects that represent the organization. It is the foundation of a company. Without the brand, the logo wouldn’t have real meaning, it would be simply a graphical element. Thus, a logo identity system and a strong branding system are both crucial when marketing and promoting a consistent image and voice, but a brand speaks for itself.

What Is a Brand Identity?

Brand identity refers to the visuals (visible elements) which represent the reputation and ideas of your brand. Brand identity is the visible elements of a brand, including color, design, and a brand’s logo.

It is what makes a company noticeable, making it the core of a good marketing strategy.

A brand is unique due to its identity.

What Does a Brand Identity Include?

Brand identity includes logos, typography, colors, packaging, and messaging.

Importance of Brand Identity

Brand identity complements and reinforces the existing reputation of a brand.

Brand identity attracts new customers to a brand while making existing customers feel at home.

The Keys to a Strong Brand Identity

Establishing a strong brand identity is key to your success because your brand is the first thing your customers will think of when they consider making a purchase. A strong brand identity:

• highlights the best attributes of your business and can help drive sales for your business.

• Projects the expectations and promises you extend to your customers in terms of quality, service, reliability, and trustworthiness.

• Communicates your business personality and shapes your clients’ perceptions of who you are.

• Creates trust and loyalty from those who do business with you.

Six components of a well-developed brand identity

Creating a brand identity is a crucial first step in marketing yourself or your business. It is therefore important that you consider these six components in order to develop a well-developed brand identity:

1: Research your audience, positioning, and name

Create target audience Personas.

Finding a target audience means discovering what kind of people are most likely to be interested in your service or product. A target audience is a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message.

To create target audience personas, it is important to ask the questions below:

• What’s their age?

• What kind of values do they have?

• What do they like or dislike?

• Do they live mostly in the city or the suburbs?

Create a clear unique value proposition(UVP).

Also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition.

Your unique value proposition should appear prominently on your landing page and in every marketing campaign.

What makes a good UVP?

Your value proposition should:

• describe; how your product or service solves/improves problems, what benefits customers can expect.

• paints a clear picture of what your brand has to offer for prospects.

• summarizes why a customer would choose your product or service from you over your competitors.

• highlight what makes you different from competitors, but it should always focus on how customers define your value.

Brand name

If you are branding yourself and your own skills and talents – let’s say you’re an illustrator or freelance graphic designer-your own name will make a good brand name. If your brand has more than one founder or you just want an original name, think of what you want to accomplish with the brand.

Below are some tips to help you find a good brand name:

• Conduct a thorough Internet search to make sure the name is not in use.

• Avoid hard-to-spell names as it will be hard for referrals.

• Get the .com domain name. It will help with ranking on search engines in the future.

• Use a name that conveys some meaning: It should communicate your brand essence, conjures an image, and cultivates a positive emotional connection.

• Conduct a thorough trademark search using trademark search from international organizations such as the World Intellectual Property Organization in order to leverage the power of digital branding without violating others’ intellectual property rights.

2: Pick your brand’s tone and voice

There is a need to keep a consistent voice when you connect, advertise, or embody on social media and other online platforms. Your prospects must be able to recognize your brand by reading or hearing your message both online or offline.

You should be able to integrate your brand within your community and provide quality content because your content is your brand online.

It is important to craft your tone/language to match your brand’s personality at all times. For example, if yours is a high-end brand, then you should use more professional language.

Laid-back brands on the other hand use a more conversational language. These should be integrated throughout the entire business.

3: Design Your Individual Elements

Colors

The colors of your brand are a reflection of your brand identity. It is thus important to identify what your brand is about so you can align it with relevant colors. Before you pick colors, it is very important to embrace color theory to understand what colors mean. Thereafter, pick your primary and secondary colors.

Primary colors are colors that cannot be made by mixing any other two colors. There are three primary colors: red, yellow, and blue. Secondary colors are created by mixing two secondary colors. For instance, when you mix blue and yellow (two primary colors), you get green (a secondary color).

The color scheme you’ll assemble for your brand will play a key role across your various marketing assets – from building a website to the design of your logo, and much more. Thus, employing brand colors consistently and across all platforms can result in a unified look-and-feel to your company, making them memorable and recognizable.

Typography

In essence, typography is arranging text in an engaging, interesting, and legible way that gets the message across most appropriately. It includes the layout, spacing, sizes, hierarchy, color, and integration of type across a variety of mediums.

The typography you choose will say a lot about your brand. The most obvious element of typography is font choice because your brand’s personality is expressed in the fonts used to present its name and tagline in your logo. It is therefore important to understand the personality traits of each font category.

Logo

A logo is a vital element in the branding process, the only element that makes brand identity strong (interesting form). A good logo is distinctive, appropriate, practical, graphic, and simple in form, and it conveys the owner’s intended message.

Brands often choose a clean and minimalist style to communicate how fresh and modern they are. A design that conveys the essence of your brand. A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special.

Below are some tips to consider when designing a logo:

• Do a reverse image search of your new logo on Google.

• Search your industry for similar logos.

• Consult an attorney to see if your logo is already taken.

The Brand Design System

A Brand Design System refers to how design elements work together to visualize a brand, however, it is more than just visual presentation; it focuses on the ecosystem. They include colors, fonts, logos, messaging, brand attributes, etc. Combined, they make a meaningful unit and they allow all your communication to speak in one consistent voice.

What makes a good Brand Design System?

Irrespective of the tools used to create it, a good brand design system is one that is reusable, robust, and well-documented. Most importantly, a good design system helps make the design process more efficient, and ultimately, more cost-effective.

What is the importance of a Brand Design System?

How To Develop A Unique Brand Personality Assessment

A design system helps everyone in your business to maintain brand consistency. They are heavily utilized by design and marketing teams though.

Photography

One of the most essential parts of your branding is photography. This is especially true for brands whose communications rely heavily on the use of photography, as opposed to illustration or infographics.

It is important to choose photographs that are both creative and in-line with your industry so viewers can get a sense of what you do and how. Additionally, you need quality images that help convey what your business is about, right when they click onto your site.

Web design

A good website can bring you more business and a bad one can drive away prospective customers. Thus, you should therefore carefully consider what your potential customers are going to want from your website. A new visitor to your site is likely to visit your home page. Thus your homepage elements must have very specific purposes, helping your target audience get to know your business.

4: Advertise

How To Develop A Unique Brand Personality Type

Introduce your brand to the world. Promoting your brand correctly will help you deliver a positive brand image to consumers and ensure long-term success. The overall goal is to be seen and heard by your target audience.

One of the powerful platforms to leverage the power of advertising is Social Media. Social media advertising is quickly becoming the new standard and it’s difficult not to see why since it offers many benefits for the advertiser, such as the ability to reach specific consumer targets. Tell stories that move them emotionally and to action.

5: Remain Consistent

Consistency between online and offline is very important in maintaining a brand identity. This can be achieved through keeping the same colors, typography (same typeface and typestyle), documents (print and digital), theme, and message whenever connecting to your target audience either online or offline.

Consistency does not mean one cannot change the brand identity if there is a need. In the modern world, flexibility is a necessity, even in brands. Just be consistent. If you change the site font, for example, make changes elsewhere.

Remaining consistent may be a challenge, especially when many people are involved. Creating brand guidelines is the solution. The guidelines must stipulate the dos and don’ts of your brand, clear and concise. This will help your marketing teams and content creators to remain brand compliant. They will know what to say and use appropriate language and visuals whenever promoting your brand.

Lastly, don’t be tempted to copy competitors. It will take away or mess up your effort to remain consistent. Just take what they do into account, put your own twist on it, and make your business stand out in your industry even more.

4: Most importantly – Monitor your brand

You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience, invested so much time and money. It is only fair that you protect and maintain your brand identity. This can be achieved through Brand monitoring.

Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include using google analytics, surveys, comments, social media discussions, to get a sense of how people talk about your brand and interact with it. The purpose is ultimately to be able to respond and act on these mentions and implement changes as needed (correct mistake) to improve brand identity. Overall, brand monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources.

Fortunately, there are a number of tools to help you out that allow you to do brand monitoring and manage your social media profiles from one place such as:

Google Alerts

Google Alerts is a much simpler tool than other brand monitoring tools, which has its advantages and disadvantages. It’s also easy to use. Enter the keyword you want to monitor into the search bar and enter your email address.

How To Write A Brand Personality Statement

Social Mention

Social Mention is a simple, useful tool for monitoring and tracking social media. It’s a social media monitoring tool that allows you to track and measure what people are saying about your brand on Instagram, Twitter, Facebook, YouTube, and news sites, blogs, and forums.

How To Develop A Unique Brand Personality Disorder

This powerful tool also provides some analytics you could use to boost your business, for example, reach, sentiment analysis, top keywords, top users, top hashtags, and sources.

How To Develop A Unique Brand Personality Characteristics

By using these two brand monitoring tools, you will be able to regularly and strategically track and investigate the performance of the online and media.